Pang Jun, associate professor of Renmin University of China, was invited to give an academic report
On the afternoon of November 14, 2022, [the 55th issue of the Mingli Lecture], it was fortunate to invite Pang Jun, associate professor of Renmin University of China, to bring an academic report entitled "Unpacking for Mac and Packaging for iPhone: The Interactive Effect of Product Presentation and Purchase Device on Food Choice". The report was hosted by Mr. Bi Sheng, Department of Marketing, School of Management and Economics, Beijing University of Technology. This report was conducted online and attracted more than 20 teachers and students.
In the report, Pang Jun examined how the purchase of equipment and product display jointly affect consumers' choice of food. In five studies, Pang Jun found that direct interaction (vs. indirect interaction) devices increased consumers' preference for packaged food rather than unpacked food. These findings not only have theoretical contributions, but also provide marketing enlightenment for enterprise managers. After the report, Mr. Pang Jun and the teachers and students attending the meeting had in-depth exchanges and discussions on issues related to online and field experiments.
Brief introduction of the reporter:
Pang Jun, associate professor and associate director of the Department of Marketing, Renmin University of China Business School, and doctor of management, Guanghua School of Management, Peking University. The main research directions are consumer psychology and behavior under the new technology environment, the impact of social factors on consumer behavior, sensory marketing, cross-cultural consumer psychology and behavior, etc. The research results were published in the Journal of Marketing, IMS Quarterly, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Retailing, International Journal of Research in Marketing, Marketing Letters, Nankai Management Review, Journal of Psychology, Journal of Marketing Science and other domestic and international first-class academic journals. Moderator of several NSFC projects, editorial board member of Journal of Marketing Science, reviewer of many academic journals such as Psychology&Marketing, International Journal of Research in Marketing, Journal of Psychology, Journal of Marketing Science, Management Review, etc.