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5-14李猛美国罗格斯大学助理教授讲座:Beneficial Product Returns

  • 发布日期:2018-05-11 01:56:00

编辑: 管理与经济学院

  题目:Beneficial Product Returns

  报告人:李猛,美国罗格斯大学 助理教授

  时间:2018年5月14日上午10点

  地点:主楼418会议室

  主讲人简介:

  Dr. Li is an Assistant Professor in Operations Management at Rutgers University. His research interests focus on behavioral models in Operations Management and decision making with incomplete information. His research has appeared in Management Science and Production and Operations Management, among others.

  内容简介:

  Many retailers and manufacturers adopt the practice of accepting product returns from consumers (via money-back guarantee) and retailers (via full-credit returns policy) respectively. While the extant literature focuses on either the manufacturer’s or retailer’s returns policy, this paper investigates both returns policies and finds that the manufacturer’s returns policy can actually induce the retailer’s returns policy by transferring consumer returns from the retailer to the manufacturer. Consequently, the manufacturer’s returns policy hurts the manufacturer when the manufacturer sells through non-competing retailers. Nonetheless, we find that the manufacturer is not destined to be hurt by accepting product returns when selling to competing retailers. More interestingly, this result holds when the retailers face a certain demand before sales, which is in sharp contrast to the extant literature. In a similar vein, product returns can benefit rather than hurt the distribution channel as a whole when the manufacturer sells through competing retailers.

  

(承办:技术经济及管理系、科研与学术交流中心)


(审核: 颜志军)