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4-11 Lunch & Learn - Professor Ma Baolong: Top 100 Teaching Cases Writing Experience Sharing

  • Release date:2017-04-27 06:03:00

Title: Top 100 Teaching Cases Writing Experience Sharing
Speaker: Professor Ma Baolong (Case Center)
Time: April 11, 2017 (Tuesday) 12: 00-13: 00
Location: Main BLD meeting room 418
About the Speaker:
     Ma Baolong, male, professor, doctoral tutor, director of Marketing Department of the School of management and economics, Beijing Institute of Technology. The main research areas are service marketing, brand management and so on. At present, there are more than 40 papers published in domestic and international academic journals.  He has published 4 monographs, 2 teaching materials and co-authored 3 books. He has presided over several National Natural Science Foundation projects. In year 2013, 2014, 2015 and 2016 for four consecutive years, he received the "National 100 excellent management case" award.

     Combined with my own years of application and winning the "National 100 excellent management case" experience, I will specifically discuss the following questions:
1. The Purpose of case development
2. The steps of case development
3. Development tips for case study instructions
4. Development tips for the case text
5. Case writing skills
6. Case written organization
     Finally, from a "National 100 excellent management case" reviewer perspective, what is the evaluation criteria of excellent cases and how to combine the evaluation criteria to further modify and improve a case.