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Dr. Zhang Bin Reports "Behavioral psychology models in the study of low-carbon behavior"

  • Release date:2017-07-04 06:08:00

  On June 6, 2017, the School of Management and Economics held a Lunch&Learn in conference room 326 of the main building. Dr. Zhang Bin, an assistant professor of the Dept. of Technical Economics and Strategic Management gave an report entitled "The exploration and thinking of behavioral psychology models in the study of low-carbon behavior". More than 10 teachers and students attended the meeting.


  Dr. Zhang bin first introduced his own simple experience, and then analyzed the behavioral characteristics and influence mechanism of residents' low carbon consumption from the perspective of behavioral psychology, which is a hot topic in the current academic research. He combined with his own research experience, generalized the classical behavior psychology models, focused on the principle and application of models including planned behavior theory, standard activation, ABC theory, TIB theory, etc.. He analyzed the current research hot spots and the trend of future research. After the report, teachers and Mr. Zhang exchanged and discussed topics of common interest.